With the emerging need for a digital presence in the era we are living in, companies of all kinds are trying their best to outperform each other to gain the maximum number of followers. Companies ranging from startups to multi-national businesses, all of them are registered on major Social Platforms to regularly interact with massive amounts of people and to let them know about their new products or services, or just to simply say WhatsUp! In this blog, I will show you how you can grow your Facebook identity to reach out to maximum people targeted audience worldwide. Following are the step a step by walkthrough to reach your optimal goal.
Remember to share videos and maybe behind-the-scene posts as well. People always love to see the secret recipe, so your business behind the scene is a great way to engage them.
Also, request your friends to share your business page with their friends to gain more likes and user engagement. Try to make your content more prone to comments, that way Facebook's algorithm will automatically improve your post's ranking in the news feed, which will gain more outreach and hence, more followers for your page.
There are various options Facebook provides to the end-user when opting for advertising their business on Facebook. After the page has enough followers to optimize the average engagement rate, only then you should start to spend your budget on other ads. That way, you will create 2 sources of engagement and traffic. One that is already present on your page, your followers, they will market your business further and the second source is from the ad you created. Conclusion: Facebook has an important role in our online social lives. The platform, let alone, serves more than 2.4 billion users at a time. With that amount of audience under one roof, no one is crazy enough to just leave it. That is why 97% of marketers use Facebook for their business promotions. Start creating your Facebook business page and start posting to gain more business and hence, sales.
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Google's first-page list is a billion-dollar industry itself in today's time. When I say it is a billion-dollar industry, I mean the amount of traffic generated at their search console per second is massive. Imagine, if your business gets listed on the very top page of Google, how many visitors you will be accompanying. Exactly! In this blog, I will show you 10 steps as to how you can get a better google ranking for your business or anything you desire. Website’s User Experience: This is the most important step, or take it as a starting benchmark for your website usability. You want to keep visitors on your website for the most part. If the user experience is not good, no will stay and hence, there would be no point in doing SEO when you are not selling. So, make sure you are improving the usability if it is not done. Content Optimization: Optimize your content regarding SEO. What that means is to have keywords integrated within the content. You can search the right keywords using Google Adwords or Uber Suggest; where it shows the search volume, difficulty and Cost Per Click (CPC) rate of every keyword you search. On top of that, it also helps you with better keywords for your niche market. Remember to use no more than 1% of keywords in your content to make that suitable for Google to analyze it in regards to the topic you are focusing on. Backlinks: Backlinks are the process of driving traffic to your desired location from a different source on the web. That means you provide your businesses links to high D.A and P.A scored websites to generate backlinks. Those websites have a good amount of audience already built, so use that to generate traffic. Website Optimization: Along with improving your website's user experience, you need to improve it in technical aspects as well. The technicalities can be a bit difficult sometimes, but trust me, it pays a long way. Try improving your website's loading time or decrease the page size or cache for that matter, it all depends on Google's books, so use that. Broken Links: Try fixing the broken link on your website, or replace it with different content. If, for some reason you want to delete it, remember to get it fixed from the Google indexing as well. Indexing is the main reason why you need to fix the broken links on your website. Image Optimization: Images on your website can be a serious issue if its size is pretty large as compared to what it should have been in the first place. I would guess that their size is large. Try reducing their size into kilobytes and no more than 350Kb if it is pretty large; slider image. It helps reduce the page size and improves page loading time. Also to mention, edit the ALT Text as well for reference. Use Header Tags: When writing content for your website, you would always come up with choosing the header tags in putting down the content. These header tags are H1, H2, H3 all the way to H6. They are already defined presets which Google looks into. So always use these header tags for your content. Local Search: More and more users are using their smartphones to find out businesses near me. Enlist your business on Google My Business listing. Make sure to gather good reviews for your business, because, let’s be honest no will show up if you have bad reviews. Voice Search: Already in today's world, people use their voice to search for businesses, so try optimizing your website content in full sentences as if it was a natural conversation. You need to get your business posted on every corner because you do not know where the customer can come from. Social Media: Leveraging the power of social media is a whole other topic, but, to get it short, it is one of the biggest areas you can target to generate a massive amount of traffic on your website. Start with the big 5, that is, Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Digital Marketing has many significant components that need to be optimized for a brand’s strategy to work properly. One of the most basic factors of digital marketing involve ‘Content’. Content lies at very roots of digital marketing and is mostly overlooked due to abundance of other options and tactics concerning digital marketing. In this blog, we will explore the importance of ‘Content’ and how it can be used to market one’s business. But first, let us gain a clear understanding and idea of what ‘Content Marketing’ is: ‘Content Marketing’ involves creating, developing, managing and implementing marketing strategies by efficient use of content. While its financial purpose is to attract targeted audience to gain traffic, sales, or revenue, there can still be multiple other objectives that may differ from person to person. From a consumer’s perspective, it is something informative and educational and doesn’t necessarily involve the products or services of a brand. From a marketer’s perspective, Content Marketing means standing out from the rest of your competitors by distributing efficient, valuable and knowledgeable content amongst your potential clients and targeted audience. Ultimately, the aim is to market yourself and create a solid brand identity in the most seemingly non-promotional way possible. Content Marketing is mostly avoided because it requires genuine effort and input and hence it is time consuming. However, it revolves around building meaningful connections with your customers and therefore should not be neglected. Now let’s move on to the reasons: 1- It benefits your company and customers Not only does it result in sales, conversions and customer loyalty but also leads to providing positive customer experience and strengthens your brand reputation in the eyes of targeted audience. 2- It’s an Undeniable Resource Content Marketing consists of truly informative and relevant information and if done to spread useful information, it can prove to be very fruitful. Content and human curiosity are both going to stick around for as long as the earth is revolving around the sun and hence there is no way for Content Marketing to become an overused or overrated advertising medium. 3- It is the very Core of Marketing It is impossible to dissociate content from marketing as it is the very foundation upon which the marketing structure and brand strategy of every company stands. From textual formats to graphical and visually powered images, content is found everywhere in marketing, from the smallest particle to the biggest entity. Here’s how content marketing is found in all aspects of digital marketing: SEO involves it; Search engines reward the companies and websites with the most relevant, and authentic content with optimized ranking. It is a very important part of Social Media Marketing. Content strategy is always analyzed and formulated before devising a social media strategy. By Publishing Relevant and unique content in the form of blogs and articles, one can attract customers along with establishing the authority and expertise of their brand 4- It is Cost-effective Apart from being useful, it is also affordable and cheaper as compared to other traditional marketing tools and mediums. With a wide variety of content types, sky is the limit when it comes to content marketing. Creatively woven articles, blogs and other informative pieces benefit your customers and your business. 5- Indirect means of Promotion By providing your customers or audience with catchy, relevant and informative content, you are insinuating that your area of expertise is diverse. This ends up leaving a great impression on the people who come across your content and encourages them to look forward to your material and other forms of direct advertisements. 6- Improves your Rankings Regardless of the competition in your niche and industry, developing relevant, authentic and unique content allows you to be head-to-head with even the most renowned organizations and claim a profitable ranking amongst search engine results. 7- Helps you Attract Leads and Sales Apart from getting you visibility and the attention of your audience, Content Marketing provides you with valuable leads and revenue. Allowing customers to discover you through significant or popular mediums proves to be a beneficial marketing tactic. Content Marketing is a vast sea of opportunities and can prove to be an extremely powerful tool if leveraged carefully. Contact US We live in a technologically advanced age, where digital empowerment, internet based-platforms, and online tools play a huge role in maintaining our life on not only corporate and academic but also personal levels. Creating and managing an online presence is no longer a big deal and doesn’t require the help of professionals due to the vast variety of self-help strategies and gadgets available over the internet. One of the most popular and widely used web-based systems are social media platforms. Whether it’s Facebook, Twitter, Instagram or any other trendy social media site, one can do so much more apart from sharing multimedia and communicating with the targeted audience. Social media networking sites have become the most powerful business tool, surpassing all the traditionally used mediums of advertising. Promoting one’s brand over all the renowned social media platforms has currently become the most preferred way to establish credibility and brand presence as it is not only cost-effective but has a much wider demographic outreach as compared to billboards, newspapers or advertisements aired through other forms of electronic media. However, making your product stand-out may become a challenging aspect of promoting unless one adopts appealing tactics and concepts to engage the audience. In this blog, we will discuss ways to frame your content to establish and optimize your social media presence to rule major online platforms: 1- Choose your weapons wisely Putting in the effort of posting can go to waste if you are not targeting the right audience and platforms. Fortunately, there are multiple social media networks that you can use to publish content. All you need to do is use tools like Buffer or Social Sprout, to not only schedule your posts but also observe the levels of engagement. Once you have created a plan for your posts by using the right techniques, you can watch them spread like wildfire. Brand StoriesSentimentality is and will always be an important part of human nature and hence involving an emotional connection in your social media strategy can get you favorable results along with a lasting impact. You can mention things like:
3- Build meaningful Connections Aim for building connections with your audience through meaningful, impactful content and tools. Use Polls, Stories, and other engaging tactics to interact with your targeted audience as much as you can. 4- Keep an eye out for Statistics Observe the engagement levels and the social media platforms from which most of your traffic is coming. Use Google Analytics for your social media campaigns and analyze the demographics, along with the mentality of your audience. Being aware of your brand’s reputation helps you plan future strategies and concepts wisely and efficiently. There are many important factors you need to be aware of such as Languages, locations, type of content receiving the most engagement, age groups, etc. 5- Customer Service Matters Building your social media presence also includes giving reliable customer support. Social Media platforms give you an additional opportunity, i.e. keeping up with the reviews people leave under your posts regarding your company. The mindset should be to gather as many positive reviews as possible. However, if countered with negative feedback or complaints, the responses should have a tone of accountability, because good consumer experiences will lead to customer retention and loyalty which will, in turn, benefit your brand reputation. Dealing with complaints, customer queries and problems becomes much more manageable on social media sites, hence one must take advantage of that 6- Develop Content Strategies Strategize your content according to the popular trends but don’t try too hard to come off as a copycat. Remember these tips before developing a content strategy:
7- Promote your profiles Use your website and all other mediums to promote and recommend your social media accounts to gain as much attention as you can. Be your sponsor and spread the word through your blogs, and other forms of content. 8- Express Empathy Actively engage with your audience and be humble by showing gratitude. Celebrate the number of followers, likes or subscribers by acknowledging their support. Create posts to show appreciation for each milestone or achievement. Read more |
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